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How to Clean Up HTML During a Transfer from Office Live Small Business to WordPress

With the shutdown of Office Live Small Business (OLSB) website eminent, transferring the content from your OLSB site is an important topic. You might think that you should be able to just copy the content and transfer it to your WordPress site. It doesn’t work that way. WordPress uses CSS. Most OLSB sites only depended on CSS part of the time.

This means that when you copy text from your OLSB site, you transfer a mess of unfriendly code. You can copy content from one part of the page and have it use <p></p> html. Another part of the page may use soft returns, so no spaces appear between paragraphs. It’s a mess.

You can apply some of the formatting you want using the formatting dropdown in WordPress. But this can still leave unwanted code behind. If you want to control the way your page looks, you need to switch from “Visual” to “HTML” view.

Make the clean-up job easier by going through a few initial steps.

First, look for any text that displays “Format” in the styles formatting box. This indicates that the OLSB code is in control, rather than your CSS sheet.

Use Notepad++ (a free download) and copy the HTML from WordPress to Notepad++. Use the search and replace feature to eliminate the unnecessary information I discuss below.

Some of the Code is Good Code. Here’s the code you can keep.

When you want to keep a paragraph centered:

Opening tag: <p align=”center”>
Closing tag: </p>

Note: Usually <p> aligns left by default. <p align=”left”> is unnecessary but may transfer across from OLSB. Use Notepad++ to locate this code and eliminate it.

When you want to retain the color of specific text. The color number will either be # followed by six digits or it may be a name.

Opening tag: <span>
Closing tag: </span>

When you want to retain a smaller text size than the default <p> CSS:

Opening tag: <span>
Closing tag: </span>

In general, you don’t need to assign font-size, but if you were using xx-small for a specific look, it’s easier to keep OLSB’s code than to go through the entire website and assign a different <p class>.

Note: Usually <p> aligns left by default. <p align=”left”> is unnecessary but may transfer across from OLSB.

Most of the Code is Bad Code.

For example, you’ll see a lot of <div> variants.

Opening tag: <div id=”General_Content” align=”center”><span>
Closing tag: </span></div>

This specific content was the equivalent of an h1 heading. Replace with <h1></h1> and rewrite the CSS so the style matches the look OLSB was adding to each “title.”

In OLSB, <span> is the standard size of <p> in CSS. replace all of this code with <p> for the opening tag, and close out the </span> with </p>.

Many lines of <div></div> may show up. They are garbage. Delete all of them unless you want to add a paragraph break. Then you can replace <div> with <p> and </div> with </p>.

If you are using a social media plugin, you may find it helpful to add the following code to the last line of the page. <p>&nbsp;</p>. This code also works well for adding extra space between lines. Sometimes it just isn’t practical to add padding to all the h1, h2, h3, h4, h5 CSS instructions.

As with all HTML, it’s important to make sure you open and close each tag. That’s one of the benefits of using Notepad++. If you save the file you are working on as an HTML file, you can check all of the opening and closing tags. Just click on the opening tag. It will show where the closing tag is. When it all looks good, replace the HTML in WordPress, save the page and check your results.

On a side note: WYSIWYG isn’t the best in WordPress so open the preview in a separate browser window, so you can switch back and forth. Refresh the view after you make any changes.

Denise Rutledge writes website content from a marketing perspective as part of her ghostwriting, SEO article, website content, and eBook services. She is the lead writer at http://writingasaghost.com.

Is Your Website Optimized for Your Visitors?

If the focus of your website is on what’s going on inside your business, there’s a good chance your website isn’t optimized for visitors. To compete in business today, a website cannot afford to talk “at” customers. You must be talking “with” them.

There are three basic questions you need to ask yourself as you go to each page of your website.

1. What will my visitor expect to find on this page?

Select your keywords carefully. You don’t want visitors arriving at your page expecting information about widgets when your site has nothing to do with widgets. Especially consider your long-tail keywords–those longer strings of words that lead to very targeted direct hits.

Also consider your URL. Could it bring you visitors that aren’t interested in what you are selling? For example, a search for Zlocks could prove disappointing for a visitor who is looking for the shoe lace replacing product. Some search results lead to a band. Many lead to lock smiths.

2. What problem led the visitor to this page and have I made it clear that I have a solution for it?

Our previous example highlights why it is so important to know why the visitor has come to your page. Searches begin with a need for something–usually a solutions to a problem. Our Zlock visitor may be looking for a fast convenient way to take his or her shoes off. If the page is about locks, the visitor will probably leave.

Make sure you know who you are inviting to the page. Identify the problems that your product or service solve. Use keywords that will tell Google your page deals with this problem. Then use content that shows how your product or service solves the problem that brought the visitor to the page.

3. Will the visitor’s experience be better than he or she will find anywhere else?

A positive experience on a website is based on several factors. Easy navigation is very important. Easy to read information is equally important. Blocks of small print discourage even the most avid readers. Make each page easy to scan with the eyes. Highlight the main points with H1 and H2 headings. Use bold text for emphasis. Choose your message and make it easy to read. Make it clear what you have to offer.

Notice that each of these questions seeks to think from the visitor’s perspective. It makes meeting customer expectations the goal of each page of your website.

You can’t expect your website to deliver results if you don’t handle every single page of your website as a landing page. Each page should have a purpose–to meet at least one need of that potential customer who finds you.

 

Why a Good Non-Fiction Ghost Writer Costs More

You may think that it should be very straightforward if you are an expert who is seeking the writing abilities of a ghost writer. You may expect to more or less dictate the book to the writer, and then expect the writer to “clean things up.” This may be true for some situations, yet most of the time it doesn’t work out that way. There is more to writing a compelling non-fiction book than just relaying information.

A good non-fiction ghost writer recognizes that it is essential to have far more information than he or she needs for the finished book.

  • A good writer knows just how important having top-level examples can be to a successful book.
  • The flow of the book must be both logical and compelling.

The skill to accomplish this is almost never seen in someone who works for less than $20/page. It may be found occasionally in someone who works in the $40/page range. If a ghost writer can charge $80/page, you can also expect that you’ll get quality ghost writing services. Ask for examples of the ghost writer’s work.

Here are just some of the reasons a good non-fiction ghost writer costs more.

1) A good ghost writer takes the time to research thoroughly. Continue reading “Why a Good Non-Fiction Ghost Writer Costs More

How to Move Your Website from Office Live Small Business to WordPress

If you haven’t heard already, Microsoft isn’t including Office Live Small Business (OLSB) in it’s new Office 365 service. That means websites that were built using OLSB are going to disappear on May 1st. If you hope to just migrate your website from Office Live, it’s not possible. OLSB is a proprietary platform. Yet there are some tools you can use if you are familiar with HTML to make the job a little easier.

WordPress is an excellent alternative platform to build your website on. The number of themes available are impressive. Here are some tips you can use to make the transition to WordPress relatively painless.

Essential Tools

Install Web Developer Tool Bar in Firefox. This will allow you to view the css style sheet that Office Live used for your website and copy it. It will also give you access to  the source html from your Office Live website. This can be useful if you have included formatting that you like.

Notepad++ is another essential tool. It will make cleaning up Microsoft’s messy code a lot easier. It is open source.

Steps Continue reading “How to Move Your Website from Office Live Small Business to WordPress

Do You Have an Office Live Small Business Website? It will disappear on May 1, 2012.

If you do, Microsoft’s decision to change its business model gives you no option. You must move your website. Or to be more accurate. You must build a new website. Microsoft has not made provision for migrating its sites elsewhere. After digging around the support site for some time, I realize there is no salvaging any of the sites I have built for prior customers or myself on that platform. Unfortunately, dealing with a move is essential.

Your site has a grace period up until April 30, where you will be able to continue using the Office Live Small Business (OLSB) service. Then your site will disappear. Time is critical here!

Here is a list of basic steps you need to make.

Freelance and Ghost Writing – Choosing a Business Name

Should you use your own name as a business name or register a doing business as (DBA) name for your freelance or ghostwriting business? Much depends on what comes up when you Google your own name. The rest depends on your SEO goals.

My name had already been trumped by some woman whose claim to fame was moron of the day. The last time I checked Google, I finally outranked the woman, yet that’s taken at least four years. This highlights one consideration, among many, as to whether using your own name as your business identity is a wise business choice.

Enhance Your Professional Writing Persona.

Using a business name says you are in business as a writer. Your writing is more than a hobby. There are many people who try writing as a temporary fix for unemployment. Some may stay with it. Many don’t. It’s important if you are serious about writing as a career, that you adopt a professional attitude from the start. Your choice of business name is a reflection on your commitment.

Consider Your Writing Name’s SEO Value.

Another consideration is the SEO value of using your own name. Generally, there is no SEO value in your name unless you have achieved some level of notoriety. Most writers have to earn name recognition. If your are just starting out, choosing a business name that is both catchy and SEO friendly is a wise business strategy.

It usually costs less to choose an SEO friendly business name from the start. Then you only have to pay domain registration fees for one website. You start building your web presence in one place and are rewarded for keeping it there.

If you have chosen a name that isn’t SEO friendly, you may find the best solution is to purchase additional domains with SEO friendly URLs. There are two choices you can make then. You can add your “new” SEO friendly url as a subdomain. For example, myproduct.janedoe.com. Or you can use 301 redirect commands to send all visitors to janedoe.com to your new website called myproduct.com. My hosting site allows me to make myproduct.com look like a completely separate site, even though it’s in my cPanel as myproduct.janedoe.com.

Of course, your website URL doesn’t have to use your business name, though it can include it. It doesn’t have to use any part of your business name. So while considering a name for your business entity may included choosing the same URL, it isn’t essential. This can be especially helpful information if you’ve already got a website that has an SEO unfriendly domain name–such as you own name.

Build Your Brand for Both Your DBA and Your Name.

Ultimately, whether you choose a DBA or use your own name, build a web presence for both. If you make a contact who remembers your name and Googles it, you will be found that way. If you make a contact who finds it easier to remember a business name, you’ll be found that way as well. If you already have a business name that you feel isn’t providing any SEO value, consider registering another dba name and building it up. Redirect any search for the old name to your new DBA.

One of the best ways to build your web presence for your name is to join LinkedIn and Biznik. Join a LinkedIn group in your business niche and participate in discussions there. Initiate discussions as well.

Your Facebook business page can help either DBA or name, though the chances of your being the first person in the Facebook search depends on your level of activity. Twitter can also build both–your name in connection with your niche and your business name.

Blogging is another way to build your brand. Just be sure that every blog provides something of value to your readers.

Freelance Writing Requires Sales Ability

When a potential client contacts you are you clear during the conversation as to what you are going to provide for the fee you quote? If not, you are going to close less writing contracts. Knowing how much you charge and why you charge it is important for more than profits. It is an essential component of closing the sale.

For example, if a client contacts you about SEO articles, you want to know early on what the client’s budget is. If this is a $1/article client, your price will result in a quick termination of the call. On the other hand, if the person contacting you knows that quality content is vital to their brand, you will find that emphasizing what your service includes will lead to positive results, even if you charge $25, $35 and even $50 for 500 word articles. Continue reading “Freelance Writing Requires Sales Ability

Freelance Writing – Do You Have the Traits to Be Successful?

Being a successful writer requires the following six traits, whether you are ghostwriting or freelancing.

1) Discipline.

There are days you don’t feel like working. You do it anyway. If you allow your feelings to control you, you won’t be successful at freelancing.

If you don’t have work for a client, then work on something that builds your business. For example, keep your own book in the works. You’ll eventually have a completed manuscript. It’s your choice whether you publish it on CreateSpace and Kindle, or use Smashwords, an agent or a traditional publisher.

2) Organization.

When this slides, so does productivity. When productivity slides, you don’t make enough to support yourself.

Organization includes keeping detailed records for each client. Track the time it takes for every task connected with that client. For example, keep track of the time you spend corresponding with your clients. You’ll be amazed at how many hours go into communication. Most likely, it will be far more than you realize. Continue reading “Freelance Writing – Do You Have the Traits to Be Successful?

3 Reasons to Keep Your Opinions to Yourself as a Ghost or Freelance Writer

Freelance writing work is dependent on communication lines remaining open. Express your personal opinions at your own peril.

Here are three reasons you should only offer those opinions you have been asked for.

1. Your opinion may not be wanted.

If you’ve been asked to write a cover letter, you may be overstepping your boundaries if you comment on the resume you received as information for that cover letter. If you haven’t been asked to give feedback, don’t. While 99% of your clients might take it as a kind gesture, the 1% who doesn’t can threaten your livelihood. Continue reading “3 Reasons to Keep Your Opinions to Yourself as a Ghost or Freelance Writer

Are You Having Trouble Finding Good Paying Writing Jobs?

I started a poll on LinkedIn this week, asking what fellow writers consider a fair wage for writing web content. One respondent said she had trouble finding clients willing to pay $20/300 words the bottom pay scale included in the poll. On the opposite side of the spectrum one respondent said he never worked for less than 25¢ a word. That’s $75/300 words.

Are you also having trouble finding writing jobs that pay well? Here are the suggestions I shared with her. They may help you as well.

Don’t Skimp on Your Cover Letter.

One of the best ways to secure jobs that pay more is to write a cover letter that shows you know how to write. I have written about that in my blog, How to Write a Job Proposal Letter – Use These Top Tips to Be Proactive With Your Career.

Learn How to Screen Employers/Contractors.

Another is to look for employers who recognize that poorly written articles damage their brand. If you are bidding for work on job sites, you have to learn how to spot the employers who are willing to pay for quality work. They are out there. This is also a topic I’ve written about on my ghost writing blog. Tips for using online job sites to find good freelancing writing opportunities.

Never Cut Corners on Quality.

Finally, you have to deliver quality work. Your web content or articles have to provide serious value. They have to be readable and sensible. The grammar must be spot on.

Shorter sentences increase readability. If you find yourself writing long sentences, go back and see where you can break things up.

Develop Your Marketing Skills.

Web content must be especially directed to marketing. The inbound marketing approach is very valuable for encouraging conversion to sales.

I hope these tips will help you find better paying work.